This is a project for a design for a company called Fractal Design and one of their new products. The animation showcases the ins and outs of the computer and focuses on specific parts of the product. The 3D design was very well done and looks incredibly smooth and sleek looking and the model accurately shows off the specifics of the computer. The figurative "story" of this animation is how sleek and incredibly powerful this computer is and all of the parts that go into it taking it into the "next-level" of computer technology. The way the animator made smooth transitions and crafted each piece with incredulous attention to detail make for an amazing product reveal and entices the viewer to want to know more. These key elements are something that I hope to include in my own work along with my own knowledge of camera arcs to hopefully replicate this process and to create a piece that even comes close to this type of animation. I feel as though the animator did a very well job of showcasing the product and does it in such a way that it blows away the competition and beats out the animation of even some businesses and their designs that are done by a team of animators. Despite this, I believe the animator made a very poor choice in the text in terms of color and placement that didn't make it really stand out and was often in places that just didn't attract attention.
Source: https://www.behance.net/gallery/50608963/Fractal-Design
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