Saturday, March 7, 2015

Color psychology

The two shower gels I chose were Axe shower gel and L'Oreal for kids. The Axe bottle was white which represents a number of things. White can represent purity, innocence, sterility and wiping the slate clean. It is the fourth point that I think fits the Axe bottle perfectly. Because Axe is a shower gel, it is used to clean things, this reminds me of wiping the slate clean because you are washing away the day and starting fresh. The L'Oreal bottle is red, the color of energy, excitement and warmth. This shower gel is aimed towards kids, which is why red is such a perfect color, because it energizes the kids, it makes them excited, and most of all it will make them feel overall a little more happy.